The Ultimate "How To" Guide for Marketing Your Calligraphy Services | 20 Pages | PDF Printable File | US LETTER Size
(Note: This manual is for personal use only and cannot be resold or given away as a freebie)

▶︎▶︎ WHAT IS THE ULTIMATE "HOW TO" GUIDE FOR MARKETING YOUR CALLIGRAPHY SERVICES? ▶︎▶︎
I've created the Ultimate "How to" Guide for Marketing Your Calligraphy Services for the calligrapher who may feel that he/she's work is NOT getting in front of enough potential clients. In this manual I give you multiple ACTIONABLE steps you can take to ensure your work is getting seen inside your market.

I started doing calligraphy in H.S. as a hobby but eventually started it formally as a business in 2007. I've tried SO many methods to make sure people knew that my little business existed and a few things have really turned out to be successful for me. I want to share these things with you so that you can save time!

When I started there seemed to be only a handful of calligraphers that I could see... NOW in 2020 it feels much, much more saturated. I admit that it is, and it is not. There is still room for you and depending on what market you are in you might be able to DOMINATE it with these tips. For example a calligrapher located in a smaller town has a better chance to completely smash the market than I do here in Chicago. Chicago is the 3rd largest wedding market though too so there are seemingly many more projects to go around.

I get inquiries from potential clients in small towns ALL of the time and I'm like wow I just KNOW there is a calligrapher in that city that you should know about! That's part of the reason I penned this manual. I want you to take advantage of your market and make sure everyone in your niche knows about you, or has a great chance to come across your brand.


▶︎▶︎ THIS GUIDE/WORKBOOK WILL HELP YOU ▶︎▶︎
+ Confirm a hard list of services that you are going to formally offer

+ Decide which services you will work on in the background to be offered at a later time

+ Establish a brand identity & develop an elevator pitch about your calligraphy biz

+ Stop avoiding SEO and add tags everywhere so you can actually see a bump in viewership

+ Nurture/appreciate the connections/business relationships you already have as well as establish new ones...

+ Populate a "calligraphy marketing calendar" and identify opportunities to sell seasonally

The best thing about this printable workbook is that you can use it over and over again.

Print it off at home or via a printing company as many times as you like!

▶︎▶︎ THE ULTIMATE "HOW TO" GUIDE FOR MARKETING YOUR CALLIGRAPHY SERVICES CONTAINS 19 PAGES (+NOTES) ▶︎ ▶︎
1 - Cover Page
2 - Intro
3-4 - A little history
5 - Branding / Services
6 - Calligraphy Services Review
7-8 - Work Samples
9-10 - Social Media Strategy
11 - Event Planners / Brick & Mortars
12 - Online / Magazine Advertising
13 - Blogging / Etsy / Local Guild
14 - Holiday Season / 4th Quarter
15 - Calligraphy Services Marketing Checklist √
16 - Target Market Worksheet
17 - The Calligrapher's Marketing Calendar
18 - Monthly Product/Service Development Sheet
19 - Notes Page
20 - Thank You